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Appletiser Flip Can:
Crown Your Moment (2015)
Appletiser is one of South Africa's proudest and most iconic soft drink brands.
The objective of this digital campaign was to create awareness of the brand through social media and use it to drive prize giveaways, thereby assisting in driving in-store growth of product sales.
Creating a minimalist interstitial page with a simple navigation that's represented in colour by each of the 6 Appletiser products, the consumer could choose any colour and create their "own moment" or message on the can and share it on social media.
This campaign was also supported by external digital banner ads - View an expanding banner here.
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